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Released mid-September 2025
AI TSUNAMI
THE
Why artificial intelligence is radically changing sales – and how managers must act now
Released mid-September 2025
Managing the Sales Engine
(ENG) Released November 2025
There are numerous books that focus on selling to customers, but this book does not. Based on a seven year journey...
This book offers a unique perspective.
It is tailored for leaders in sizable sales operations who strive for growth and achieving their goals.
Made For Business Leaders
Rather than pushing the hard sell, this book flips the script
🔄 Mastering the Art of Sales Management from the Top-Down
This book treats sales like a finely-tuned engine,
⚙️ fine-tuning every gear needed to excel in today's complex customer environments.
🛠️ With a Canvas Model in tow,
it dives deep into every corner of a modern-day sales operation,4
🚀 revving up to drive success at every level.
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Made For Business Leaders
Rather than pushing the hard sell, this book flips the script
🔄 Mastering the Art of Sales Management from the Top-Down
This book treats sales like a finely-tuned engine,
⚙️ fine-tuning every gear needed to excel in today's complex customer environments.
🛠️ With a Canvas Model in tow,
it dives deep into every corner of a modern-day sales operation,4
🚀 revving up to drive success at every level.
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Packed with Interactive Resources
🔗 This book is filled with links to explore concepts and ideas in greater depth.
🎥 Access videos and 📥 download materials to enhance your learning.
📱 Simply scan one of the 327 QR codes provided to dive deeper into the subjects.
Highly Interactive
Built on real-world sales leadership experience
📚 Writing a book on sales leadership requires real-world experience.
It's about learning from professionals who have been in the trenches for years. While many theories exist, few are grounded in the day-to-day challenges faced by those who've held the role of VP of Sales.
Beyond Theory – Insights from Real Experience
💡 Managing a large-scale sales operation isn't just theoretical.It requires a deep understanding of the pressures and complexities involved in driving revenue at scale. This book offers insights based on firsthand experience, learning from mistakes, and achieving success in high-stakes sales leadership.
A Balanced Approach: Theory Meets Practice
🔬 The book is grounded in essential theoretical knowledge, while drawing from seven years of research, the author's work as a consultant, and his experience teaching sales management concepts to executive-level students internationally.
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AI is not a new tool in sales.
AI IS the new sales.
It doesn't just take over tasks— it replaces entire roles. Analysis, consulting, negotiation, closing. All from a single source. In milliseconds. Without humans.
Your customers are already using AI to evaluate providers. Before you even hear about the inquiry. Before your first offer goes out. The shortlist is complete. You're not on it.
At the same time, your competitors may be restructuring their sales force. The millions saved will flow into product innovation. Their products will become better. And cheaper.
Anyone who still "waits" has already lost.
This book is a wake-up call for CEOs, CSOs, sales managers, and sales professionals. It delivers three things: a clear diagnosis of the coming years, concrete action plans for the team, organization, and product—and working materials that don't postpone decisions but drive them forward.
The figures are cumulative:
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Wave 1 (2025–2030): –40 to –60% of sales roles.
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Wave 2 (2030–2035): –60 to –80% of the remaining roles
Result: Out of 100 sales employees, approximately 15-20 remain.
This is not alarmism, but the logical consequence of four technological forces that are mutually reinforcing and accelerating exponentially: generative automation, autonomous agents, real-time integration across the entire sales process, and buyer AIs that set the pace.
Steffen Baermann combines 35+ years of sales experience – from field sales to top management – with a deep understanding of AI. You'll get clear pictures, hard consequences, and concrete options: frameworks, roadmaps, and everyday tests that turn knowledge into action.
One question remains: Are you the designer of your future – or are you waiting for others to decide your fate?