About me

I programmed my first PC at 14. For me, technology was never just a subject at school, but a kind of freedom machine—something that opened doors and gave me opportunities that hadn't existed before.

At 16, music came along. I was behind the turntables, designing visuals, and organizing parties where thousands of people danced. For me, it wasn't a contradiction: computers and cables by day, beats and lights by night – two worlds that mutually enriched each other. Technology has always been about creativity, energy, and community.

At the same time, my career in sales began. From the age of 20, I worked in field sales, call centers, and cold calling—the whole shebang. I learned how to conquer markets, build brands, and compete head-to-head in sales organizations at Jacobs Kaffee, Milka, Henkel, and Hakle.

Even back then, I understood: sales needs technology.

• In 1993 at Henkel, I processed orders digitally on a Husky Hawk military computer – at a time when everyone was still using paper and fax.

• In 1999 at Dell, as a project manager, I set up CRM processes that structured customer relationships long before it was standard.

• In 2005 at Cisco, I was one of the first people to introduce Salesforce – at a time when most people didn't even know the word "cloud."
  

This connection – sales, technology and automation – remains the common thread of my professional life to this day.
It led me to top management at Dell and Cisco, where I oversaw multi-million dollar budgets and managed international sales engines. And later, to the startup world, where I built entire sales organizations from scratch – without corporate backing, but with maximum speed and direct market pressure.
Today, at 58, these two worlds still stand side by side:

• On the one hand, there is the nerd and creative person who sees technology as a tool for expression, energy and storytelling.

• On the other hand, there is the manager and sales architect who sees sales as a machine in which people, processes and tools must work together so that growth is not left to chance.

And for several years now there has been a third level: passing on.
At 55, I consciously began sharing my experience – in courses and programs like Mr. Tech, where I show managers how AI and sales automation can be used practically. As a speaker, I speak clearly on stage: which roles are disappearing, where new opportunities are emerging, and how leadership in sales needs to be rethought. And as a teacher and mentor, I help sales leaders position their organizations so that they don't suffer change, but shape it.

For me, artificial intelligence isn't just any tool, but the driving force behind the biggest transformation in sales in decades. My mission: to prepare managers for this future – clearly, directly, and without any nonsense.

And when I'm not working on sales engines, I'm writing science fiction worlds where AI, power, and the future collide. Or I'm bringing people together—whether at my farmhouse between Berlin and Leipzig or in spaces full of energy, ideas, and community.